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The Reign 7 is specifically engineered for those seeking the smoothest drawing, most forgiving and balanced bow on the market. The Reign 7 is equipped with PowerShift technology providing distinct draw cycle options, allowing for a smooth or ultra-smooth drawing experience, the choice is yours. The Reign 7 would not be a SmartBow without the ability to harness complete control with OverDrive Binary Cams, providing a bow that tunes 100% to you. This 7" brace height SmartBow not only is effortless to draw with enhanced stability, it happens to pack a punch at 340 feet per second. You must feel it to believe it.